CosmoAdvantage — Brand Guidelines

01 — Logo

The Mark & Wordmark

The five-arrow mark represents momentum and growth across every domain CosmoAdvantage serves. All five arrows and their exact colors are fixed — the mark is never displayed with fewer arrows, reordered, or recolored.

Horizontal — white background

Stacked — off-white background (#F4F2F0)

Reversed — dark navy (#16343C)

Square — social media & avatar use

What Not To Do

✕ Never

Do not render the mark in grayscale or monochrome

✕ Never

Do not remove or hide any of the five arrows

✕ Never

Do not mirror, rotate, or transform the mark

02 — Color

Color System

Two primary colors anchor all brand surfaces. The logo mark retains its five original colors in every use. Use navy and teal to build layouts — the mark colors are reserved for the mark itself.

Recommended Color Balance

50% — Navy

30% — Teal

15% Off-white

Dark Navy — backgrounds, headers, nav

Brand Teal — accents, CTAs, highlights

Off-White — page backgrounds

Mark colors — logo mark only

Primary Colors

Primary Dark Navy #16343C

Primary Brand Teal #2D5B5C

Background & Accent

Background Off-White #F4F2F0

Accent Brand Gold #F0B431

Logo Mark Colors — each arrow represents a CosmoAdvantage pillar

Clarity Clarity Red #DF3C4B

Ownership Ownership Gold #F0B431

Structure Structure Blue #2A4F99

Momentum Momentum Green #7F8133

Outcomes Outcomes Purple #51284F

Neutral Scale

Near Black #272C2F

Dark Gray #5E6264

Mid Gray #929596

Light Gray #C9CACA

03 — Typography

Type System

Playfair Display sets an authoritative, editorial tone for headlines. Montserrat provides clean, professional body copy. Verdana is reserved for email communications only.

H1 — Header

Playfair Display Bold
Weight 700
Use: Page titles, hero headlines, section openers

COSMO
advantage

H2 — Subheader

Montserrat Medium
Weight 500
Use: Section headers, card titles, callouts

Empowering the Next Generation of Leaders

Body — Paragraph

Montserrat Regular
Weight 400
Use: All body copy, descriptions, labels

CosmoAdvantage provides coaching, certification, and leadership development programs that unlock potential across healthcare, business, and community sectors.

Email

Verdana Bold
Weight 700
Use: Email communications only

contact@cosmoadvantage.com

Verdana is used in email clients for maximum compatibility. Do not use in web or print layouts.

04 — Usage Rules

Brand Application Rules

These rules come directly from the brand owner and must be followed across all materials, platforms, and vendors.

✓ Do

Use Navy and Teal as the two primary colors

All brand surfaces — web, print, decks, signage — lead with Dark Navy (#16343C) and Brand Teal (#2D5B5C). These are the only two colors that carry primary brand weight.

✓ Do

Always show all five arrows in the mark

The logo mark must always display all five arrows in their exact original colors. Nothing about the mark changes — not the count, the order, or the hues.

✓ Do

Keep the mark in full color, always

The logo mark appears in color in every use — on white, off-white, navy, and teal backgrounds. It is never monochrome, grayscale, or single-color.

✓ Do

Use off-white (#F4F2F0) for web backgrounds

The preferred web background is off-white rather than pure white. This keeps the brand warm and visually consistent with print materials.

✕ Don't

Don't use mark colors in UI elements

Clarity Red, Ownership Gold, Structure Blue, Momentum Green, and Outcomes Purple are reserved exclusively for the logo mark. Brand surfaces use Navy and Teal only.

✕ Don't

Don't alter the wordmark or mark relationship

Do not stretch, rotate, recolor, or apply effects to "COSMO" or "advantage." The spatial relationship between mark and wordmark is fixed — do not rearrange or resize individual elements independently.

✕ Don't

Don't place the logo on busy backgrounds

The logo must always have sufficient clear space and contrast. Minimum clear space equals the height of the "C" in COSMO on all four sides.

✕ Don't

Don't use Verdana outside of email

Verdana Bold is limited to email communications where Montserrat may not render correctly. All web, print, and presentation copy uses Playfair Display or Montserrat.